businessboomer…ahh!

A few months after graduating from college, I was a little lost on what I should do with myself, so I asked my friend Mac what business books I should read. You see, I’ve always valued Mac’s advice. He was 18 when he started his first software business, and in 2001, Mac founded Terakeet, a technology company based in Syracuse, NY. Seven years later, Terakeet is still going strong.

Anyway, Mac told me to pick up anything by Peter Drucker. So, I went on Amazon and ordered Drucker’s Innovation and Entrepreneurship. I read, re-read and still refer to the book a lot.

In the book, Peter Drucker tells how innovative and entrepreneurial thinking helps businesses through market changes. Drucker also gives guidelines on how to turn obstacles into opportunities for innovation and growth. He also presents examples of companies and people who either embraced or failed at innovation. The book is timeless, and I found it particularly relevant to what I do and am most interested in — the changing scape of media as it applies to businesses.

So that’s how I got bitten by the Business Bug.